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The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon, Ted McKenna

• The JOLT Effect: How High Performers Overcome Customer Indecision
• Matthew Dixon, Ted McKenna
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780593538104
• Publisher: Penguin Publishing Group

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Books free pdf download The JOLT Effect: How High Performers Overcome Customer Indecision 9780593538104 in English by Matthew Dixon, Ted McKenna

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.   Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.

The JOLT Effect by Matthew Dixon & Ted McKenna
How High Performers Overcome Customer Indecision Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research 
The JOLT Effect: How High Performers - Tattered Cover
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to 
The JOLT Effect - Booktopia
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The JOLT Effect: How High Performers Overcome Customer
The JOLT Effect: How High Performers Overcome Customer Indecision Audible Logo Audible Audiobook – Unabridged · Listening Length. 7 hours · Author. Matthew Dixon, 
The JOLT Effect: How High Performers - Google Books
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to 
The JOLT Effect Audiobook by Matthew Dixon - Rakuten Kobo
Listen to "The JOLT Effect How High Performers Overcome Customer Indecision" by Matthew Dixon available from Rakuten Kobo. Narrated by Matthew Dixon.

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